"Sandora" breaks off the relations with the old partner

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The largest producer of juice in Ukraine - the Sandora company - decided to break off the relations with the old partner - TD "Megalopolis", the Businessman - Ukraine" reports ". The company intends to be engaged independently in wholesale trade in Zaporozhye and area. Experts don't exclude that "Sandora" will create branches of direct sales and in other regions.

On October 15 in Zaporozhye of branch of direct sales of the Sandora company yesterday I reported its press about opening - service. The last 9 years TD "Megalopolis" was the exclusive distributor of its production in Zaporozhye and area. Cooperation with it will proceed until the end of the current year.

"Sandora" (TM "Sandora", "Sandorik", "Gift", "Sadochok", Sanday, Lipton Ice Tea, "Gold Olviya", "Svyatkov a collection") makes production at four enterprises in the Nikolaev and Kherson areas. 54% are sold through nine branches of direct sales, by the rest - through 16 distributors. PepsiCo belongs. According to MEMRB, its share in the juice market from April, 2007 to May, 2008 made 45-46%.

TM "Sandora" was the last brand in a portfolio of the "Megalopolis", not belonging LVZ "Hortitsya", the chairman of the board of directors of TD "Megalopolis" Evgeny Chernyak told. According to him, the distributor won't replace it with other juice brands, and will concentrate on sales of alcoholic products. "It corresponds to strategy of our company. Several years ago we defined for ourselves the rule: the effective distributor of other producers is a winner in others game", - E.Chernyak declared, having added that "Megalopolis" will transfer to the company base of outlets in which its production was on sale.

"Sandora" decided to leave TD "Megalopolis" portfolio in spite of the fact that its sales in the region were stable. In MEMRB specified that in Hugo - East Ukraine (The Kirovograd, Zaporozhye and Dnepropetrovsk areas) from December, 2007 to May flowing the market share of the company in natural expression remained at the level of 47-49%. "We were happy with work with 'Megalopolis'", - noted in a press - "Sandora's" service.


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