In Ukraine any more there will be no zero tariffs for mobile communication, reports Утро.ua.
In the National commission on questions of regulation of communication (NKRS) consider that similar marketing mixes of operators mislead subscribers and break the law. Yesterday NKRS imposed a ban on services which operators position as free. In the companies of action of the commission call intervention in tariff policy. But if the solution of NKRS nevertheless comes into force, in the market more transparent rules of tariffing will be established, experts consider.
From now on mobile operators are forbidden to establish zero cost on services and to use this information in advertizing.
The analysis of tariffs was carried out according to the appeal of "Kiyevstar", told in NKRS. Members of the commission and analysts note that zero tariffs most actively use MTS and "Astelit". "'Astelit" the first started the similar offer, - the analyst of iKS ConsultingreportsMykola Oliyarnyk.- Substantially this strategy allowed them to win a market share". According to iKS Consulting, this year only "Astelit" continues to increase subscriber base - 38 thousand new subscribers in April and 55 thousand - in May. For comparison: at "Kiyevstar" outflow in April made more than 200 thousand subscribers, in May - 120 thousand
In "Astelita" and "MTS - Ukraine" actions of NKRS call illegal."Standards of the legislation don't provide powers of the regulator to forbid use of certain tariffs of mobile operators, - the marketing director 'MTS - Ukraine'claimsVasily Latsanich.- Questions of pricing belong to the sphere of competence of participants of the market". Head of department of public relations "Astelita"Nadezhda Lubninaconsiders that zero intra network tariffs aren't a dumping: "To use conditions of a zero intra network tariff, subscribers need to carry out a number of conditions - for example, monthly to recharge on 25 UAH".
In "Kiyevstar" object against the solution of NKRS increases the responsibility of participants of the market for marketing actions."And that in advertizing offer one, and provide another", - the president of "Kiyevstar" Igor Litovchenko speaks.In the company note that offer a zero tariff only in one of Djuice packages. "We should change this offer, but I am not upset", - mister Litovchenko emphasizes. "The solution of NKRS means the beginning of the normal competition to mobile operators", - the director of the branch of the joint sales of "Ukrtelecom"is sureIgor Sirotenko.