Ukrainian cybersports club «Natus Vincere» I have concluded the bargain with the Russian holding ESforce Holding Ltd (earlier known as «Virtus.pro Group» ).
Reports the website about it «AIN».
The amount of transaction has made about $10 million, and a subject–sale of shares in assets, and also media rights of club «Na’Vi». Officially both parties– «Na’Vi and «ESforce» –don't disclose transaction details (date, conditions and the sum), but confirm that the media rights «Na’Vi» now belong to the Russian holding.
It is a little background: the holding of the Russian billionaire Alisher Usmanov of USM holdings in the fall of 2015 invested $100 million in «Virtus.pro». At that time in «Virtus.pro» entered studio a post - a prodakshena, a team «Virtus.pro» , half «Dreamz Media» (the tournament operator, the second half I belonged «Na’Vi» ), and also half «Storm Studio» (second half–also at «Na’Vi» ).
On the basis of management «Virtus.pro» the holding «has been createdESforce holding». He has redeemed a share in projects «Dreamz media» (on the basis of which the company «has been createdEpic Esport Events» ) and «Storm Studio». Also «ESforce» I have redeemed the media rights and the rights for advertizing of club «Na’Vi». In the market there were rumors that «ESforce» I have received a share in «Na’Vi» , but the company has declared that «Na’Vi «following the results of transactions doesn't enter into holding, shares in projects and the media rights were a subject of the transaction only.
- At the moment «Na’Vi» as the cybersports club has sold the media - the rights «ESForce». From our party it is a big step forward as now we are completely protected financially and aren't subject to the risks connected with sale of sponsor's packages–completely is engaged in it «ESForce Sales Agency» ,–I have told the CEO «Natus Vincere» Alexander Kokhanovsky.