Soon "It works" will receive continuation

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The advertizing "They Block — It Works" was thought up by advertizing agency.

About it the deputy from BYuT Victor Ukolov wrote to discussions in the blog.

"These remarkable tizer I thought up not. The idea was suggested by agency which took part in creative competition. Concrete texts were born as a result of discussion. Texts were approved on the 4th focus - groups. Texts of tizer will have continuation", - he noted.

He explained success of campaign to that tizer "are truthful and precisely reflect a situation which developed in Ukraine".

Tizer(English teaser "draznilka, zavlekalka") - the advertizing message constructed as a riddle, containing part of information on a product, but in any way advertized goods not calling


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