The advertizing "They Block — It Works" was thought up by advertizing agency.
About it the deputy from BYuT Victor Ukolov wrote to discussions in the blog.
"These remarkable tizer I thought up not. The idea was suggested by agency which took part in creative competition. Concrete texts were born as a result of discussion. Texts were approved on the 4th focus - groups. Texts of tizer will have continuation", - he noted.
He explained success of campaign to that tizer "are truthful and precisely reflect a situation which developed in Ukraine".
Tizer(English teaser "draznilka, zavlekalka") - the advertizing message constructed as a riddle, containing part of information on a product, but in any way advertized goods not calling